Articles and thoughts from the heart of the Mole team - sharing our ideas on all things digital, video and web. 

Recent articles

Using social media to maximise your exhibition presence

Social media is more and more a part of every event experience, and if you hop on board fully there’s so much to gain. Here are our top tips to make the most of your conference.
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Top tips for creating a facebook live event

Facebook Live video is a very effective route to engage with your audience. It’s a brilliant way to talk directly to your followers and opens up new ways to market your products and services. Let us show you how!
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Why every business needs evergreen content

Evergreen content is the marketing and educational content you put together that stands the test of time. It’s the opposite of viral content – it’s not there to burn fast and bright, but instead to work steadily and consistently for your brand.

Creating effective videos for Facebook

If you’re not using video in your Facebook posts and ads, you probably should be. But how should you go about getting it right? Here are our top tips for making the very best of Facebook video.

What's the difference between owned, earned and paid content?

If you're putting together a digital marketing plan, you need a balanced mix of paid, owned and earned content. Here’s our lowdown on the three key content types you need to understand.

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5 favourite insights from Google Analytics

Looking for some quick wins for your website? If you're short on time, focus on these five metrics to boost your site's performance.
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