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Digital Kickstart


Designed for businesses and organisations who are new to digital – or new to business. Gets you all set with the knowledge, skills, templates and plans you need to grow your business using your digital channels: websites, videos, social media.

Setting you up to be smart and focused online


  • Audit and research (half day)
    • What do you have in place already and how well is it working for you
    • What do your competitors do well and not so well
    • Where are the opportunities to connect with your target audience online
    • What messages are successful with them
    • Which platforms will work for you and how should they be used
  • Training workshop (full day)
    • How to create a successful website which generates maximum return for your business – with specific advice for your website/audience (1 hour)
    • Search engine optimisation: practical steps to boost your rankings (1 hour)
    • Social media: which platforms to use, how to use them successfully. How to generate a social media calendar and message plan. Tone of voice, style of images and contents. How to build relationships and drive traffic to your website. (2 hours)
    • Analytics: the basics of how to use Google’s free tools to understand your audience and improve your website (30 minutes)
    • Planning, running and measuring digital campaigns (1 hour)
    • Using video for maximum impact (30 minutes)
  • Guidebook write up (half day)
    • Personalised guidebook with your actions and plans and guidance on how to deliver them
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