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Digital strategy

Does your organisation have a well-researched and planned digital strategy, designed to allow you to implement marketing campaigns based on genuine intelligence? If not, we can help.
 

DIGITAL'S ROLE IN YOUR BUSINESS DIRECTION

We’ll start at the very highest level. Where is your business / organisation heading? What do you need to achieve to get there? If you have an existing business plan, we’ll drill into this with you to understand what you need to achieve from your online presence to help you deliver on your plans.

We’ll help you to frame what you would like to achieve and work out how to quantify it.
Digital strategy planning
IDENTIFYING AUDIENCES

Digital strategy needs to be audience-focused to succeed. Together, we need to understand who your audience are and how they segment. Developing audience personas and understanding their needs and hooks is an important part in their early stage of strategy.  

SELECTING PLATFORMS AND DELIVERY METHODS

Once we know who your audience groups are, we’ll identify your target platforms and content types based on their demographic. Our strategy reports will make recommendations based on research, solid intelligence and our own years of experience working with clients across different industries. 

Knowing where you're heading and what you want to achieve helps us to build you a digital strategy for a strong future. 
DEFINING MESSAGES

A good digital strategy identifies the messages each audience group needs to hear. Developing a core set of messages helps make effective campaign planning and creation smoother and more focused. 

BLUEPRINT FOR SUCCESS

The finished product is a blueprint for your future marketing campaigns. It will guide every element, from the platform through to the message and the way it will be delivered. No more guess work, no more casting the net wide and hoping – a digital strategy provides a roadmap which each of your digital campaigns can follow. 

Digital strategy support
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