European woundcare manufacturer

Creating a new digital strategy to increase market awareness

Our client is a new entrant to the busy European woundcare market, with an innovative product which is gaining great results on hard-to-heal wounds.

Mole has worked alongside the in-house marketing team over the course of a year. During that time, we've carried out a full audit of their digital presence, reviewing platforms, messages, assets, competitors and more. 

Nased on our audit and detailed meetings understanding the product proposition, we presented proposals for a digital marketing campaign designed to increase market awareness of the product among the key influencers and opinion leaders in the UK and Germany.

As part of the campaign planning, we presented detailed guidance to allow the in-house team to carry out their own implementation, helping with a social media caledar, detailed website planning, asset development and email newsletter strategy.

The campaign has been very well received. We are currently deep into the review and optimisation stage, making sure that the messages are working their magic for our client.
Digital marketing strategy

"Digital marketing audit and strategy planning culminating in a well-received educational marketing campaign"

Project included:

  • Full audit of digital presence
  • Immediate recommendations for improvements
  • Review of market and competitors
  • Development of custoner personas
  • Development of marketing messages
  • Creation of marketing campaign 
  • Detailed guidance on implementation
  • Review and optimisation
Digital presence