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SEO

A beautiful, smart website is only as good as the number of visitors who find it. SEO is vital – driving not just traffic, but the right traffic to your website to get the results you need.

 

SEO audit

We begin with a comprehensive SEO audit of your website. This covers both your current SEO performance, and also a thorough review of all the essential elements of successful SEO to understand how your digital presence is performing. Based on our findings, we’ll draw up a comprehensive report of actions needed, covering everything from technical upgrades to content strategy, social media and inbound links.  

Technical SEO

As you’d expect, all Mole sites are built with SEO in mind. If your site wasn’t built by us, we’ll explore the coding and platform behind the site in detail, making sure that all is shipshape and properly set up. Technical optimisation also covers information behind the page, such as META tags. 

Content strategy

It’s a cliché, but content really is king. We’ll create and implement a content strategy covering your website, your social media presence, content on third-party websites and blogs … all designed to boost your search engine rankings and ultimately deliver more of the right kind of traffic.

PPC

Organic optimisation is of course the ultimate goal. However, a strategy of PPC advertising alongside your SEO programme will pay dividends, delivering highly targeted traffic direct to the right sections of your website. We optimise PPC campaigns to ensure that you’re getting the very best and most effective return for your campaign spend.

During the audit stage, we also carry out a detailed market survey designed to identify the most effective target phrases for your organisation. 
Search engine optimisation (SEO)
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